Content distribution, through the team

Your next audience is
in your team’s network.

Turn your content into a personal post for each teammate, with their own CTA link. Reach people beyond your company page and see which posts bring visitors to your site.

Book a demo See how it works

30 minutes · See the workflow and discuss your first campaign

Campaign content assembles into Lea’s personal post with her own CTA link. Teammates share their versions with their networks, and tallyman attributes site visits to each person.

Illustrative campaign and visits

Your employees are already posting.
What does that sharing bring back?

Connect your next campaign to personal tracking links. Give marketing a shared view of the recorded visits behind the posts.

Explore measuring employee sharing

The audience you’re missing

Your content is ready. Most of your team’s networks never see it.

When the same few teammates share every campaign, you keep opening the same doors. Everyone else’s network remains an opportunity you haven’t reached.

Another piece of content won’t close that gap on its own. It needs more people to carry it further.

Who could you reach if more of your team shared?

A post can only travel through the people who share it.

Illustrative team and networks · Audiences may overlap

The feedback your team is missing

Your team posts. The impact stays invisible.

Without analytics for each teammate’s posts, you can’t see which people or stories bring visitors to your site. You’re asking for more sharing without knowing what works.

Your team gets another request to post, with no feedback on what the last one achieved. When the effort has no visible result, sitting out the next campaign is easier.

Would your team post more if they could see what it achieves?

Without individual tracking links, Lea, Jonas, and Priya have shared posts, but the site visits from each person’s post are unknown. Their impact is unmeasured, not necessarily zero.

Illustrative posts and visits

A starting point for every voice

Confidence to post starts with context.

A request to “share this” leaves your team to work out what matters, why it’s relevant, and how to make it their own. That uncertainty can keep a good story in drafts.

Bring the campaign goal, talking points, and assets together in one brief. Teammates can build on it with their own experience and share a post that feels like them.

Give them a starting point. Let them make it theirs.

Your voice. On any screen.

In this illustrative demo, Lea uses a campaign brief, talking points, and artwork to write her own post. The desktop shows the campaign context; the phone shows her adding her own experience and creating a unique tracking link, ready to copy and share.

Illustrative product views

The cost of standing still

More content won’t fix
a distribution problem.

You pay to create the story. But unused assets and missed clicks leave that investment working harder than it should. Buying more attention comes with a price, too.

Created. Then left on the shelf.

65%

of B2B content went unused

65 out of 100 content assets went unusedA grid of 100 equal tiles: 65 coral tiles represent unused content; 35 outlined tiles represent the remainder. Historical B2B content-use finding from Forrester, 2018.
UnusedRemaining content

Another asset is another expense if nobody puts it to work.

Forrester, 2018

Your logo could be costing you clicks.

2×

the click-through rate from employee shares

Company click-through rate: 1. Employee click-through rate: 2.Two bars on a zero-based scale compare click-through rates for the same content. The employee bar is exactly twice the height of the company bar. LinkedIn’s 2016 finding, indexed to a company click-through rate of 1.01×2×CompanyEmployee
The response gapSame content

The story may already be strong. The person sharing it matters.

LinkedIn, 2016

Pay more. Get less attention.

+29%

higher cost per click on non-branded search

Non-branded Google Search: costs rose 29%, click-through rates fell 26%Both measures start at an index of 100 in 2024. In 2025, cost per click rises to 129 and click-through rate falls to 74. Lines connect the two annual values, not monthly observations. Source: Dreamdata, 2026 report.050100Index: 2024 = 100+29%−26%20242025
Cost per clickClick-through rate

When paid attention costs more, every organic opportunity matters.

Dreamdata, 2026 report

Before you fund another campaign,
put the last one to work.

See how tallyman helps
Sources & what the numbers mean

These studies cover different periods and populations. They describe the opportunity; they are not tallyman customer results or a calculation of your lost revenue.

Forrester, 2018: Building a B2B Content Taxonomy

Forrester’s January 2018 report states that 65% of content within B2B organizations goes unused, often because assets are hard to find. This is a historical content-use finding, not a measure of wasted budget or a claim that employee sharing alone fixes it.

LinkedIn, 2016: Introducing the Official Guide to Employee Advocacy

LinkedIn’s September 2016 guide reports twice the click-through rate when employees share the same content as their company. The chart indexes the company rate to 1; it does not show absolute click counts or a forecast of current performance.

Dreamdata, 2026 report: The 2026 LinkedIn Ads Benchmarks Report

Dreamdata reports a 29% rise in non-branded Google Search cost per click and a 26% fall in click-through rate from 2024 to 2025. Each measure is independently indexed to 100 in 2024. The overall report covers more than 66 million sessions and 3.5 million customer journeys across its customers; these figures are not LinkedIn ad-cost changes.

How tallyman works

Turn content into posts.
Turn sharing into visible impact.

Help more of your team share the content you already have. Give them a starting point, space for their own voice, and a tally that shows what came back.

A small campaign. Yours to explore.

tallyman / acmeInteractive demo
A better first weekCustomer story campaign
Example campaign

Everything they need to get started.

Explore what your team receives with the campaign.

acme / field notesA better
first week.A customer story worth sharing.
The goal

Bring customer success teams to our latest onboarding story.

For your team
3 teammates
Give it your own perspective.

Share one thing you learned about helping a new customer settle in. Use the story as a starting point, then add your experience.

A clear brief. Less guesswork.

Your content is ready for more of your team to use.

Illustrative campaign, links, and visits.

See how this could work for your team.

Book a demo

Before we talk

A few things you might be wondering.

Who is tallyman for?

Marketing leaders, particularly at companies with 200+ employees, who want to coordinate team content distribution and understand the website visits recorded through employee tracking links.

But our employees are already posting. Why tallyman?

Build on that existing participation. tallyman gives the next campaign a shared brief, individual links and a view of recorded visits, so you can discuss what the sharing brings back to your website.

What does tallyman measure?

Visits through each teammate’s unique CTA link, attributed to that person and campaign. This gives your team a shared view of the traffic its posts drive.

What will we cover in the demo?

In 30 minutes, we’ll walk through campaign briefs, personal posts and CTA links, and the team scoreboard. We’ll also discuss how the workflow could fit your first campaign.

How do pricing and setup work?

Pricing is tailored to your team and workspace. We’ll discuss your requirements during the demo, along with guided setup and onboarding.

See what your team could put into motion.

Walk through tallyman with us. Bring a campaign or a question, and we’ll make it about your team.

30 minutes, focused on your team

Book a demo